With a reputation for innovation, Aladdin Bakery is the place to watch for anyone interested in the world of sandwiches, wraps and more. Its first major innovation involved bagels that were oven-baked and steamed – a practically heretical decision for a bakery in New York. They were a hit, though, and today we have Joseph Ayoub, the owner of Aladdin, to thank for the popularity of the sandwich wrap and the panini as well. Neither of these meals would have succeeded without the top-quality wraps, rolls and other breads they bake fresh every day. With a wide variety of sandwiches, breads, crackers and snacks, Ayoub and the bakers at Aladdin are always searching for ways they can take their baking prowess to the next level.