New York Shuk
Brooklyn, New York
New York Shuk is a maker of handcrafted Middle Eastern pantry staples. The founders, Ron & Leetal Arazi, make products that are an important part of their personal story — they represent their mission to keep their culinary heritage alive, while also giving home cooks the tools and inspiration to cook more deliciously for their family and friends. New York Shuk is striving to change the way their customers look at flavor and encourage them to take these Middle Eastern flavors out of the Middle East and into their everyday cooking. The word shuk means "market" in Hebrew, and for Ron and Leetal the marketplace represents the center of a community - the meeting point where commerce and culture come together. They try to bring this communal energy, as well as the freshness of a bustling outdoor market to everything they do. In today's modern food culture, so many beloved traditional foods and culinary practices are being lost. That is why New York Shuk focuses not only on craftsmanship, but on keeping their edible heritage alive and evolving. In addition to making products, New York Shuk host various classes, pop up dinners, and events throughout the year that let participants experience authentic Middle Eastern cooking and culture first hand.